A couple of weeks ago, I was visited by a former staff of mine who seemingly has transformed herself from someone obscure to one who seems to have reinvented herself as a marketing specialist. It is perhaps fate that makes these things happen considering that I am in the midst of this marketing dilemma and I may have already given up on the issue all together.
Although I was a bit skeptical about it, since I have been burned a zillion times by people pretending to be who they are not, I have personally decided that a possible chance for rectification may be in the offing and it is an opportunity and a risk worth taking.
I had the opportunity of having a long chat with her and as usual, I felt awkwardly stupid having to defend the past actions or more appropriately inactions of this organization. But for those readers of this blog, well… you’ve seen my gripes.
Today, is the day that I’ve set for the screening interview for people within the organization to be with the marketing team. I’m sitting here right now and listening to the process and I’m practically ear to ear in smile with what I’m hearing…
I guess that it is high time that we’ve done this. Familiarity I suppose breeds contempt so I have become ineffective in the playing field… a new cat on the other hand I suppose can skin a rat. No problem.
This activity is not sanctioned by the company, not yet anyway, as I wanted to take the risk by myself, much like all the management seminars I initiated in 2002 onwards.
That was my core competency, but since this is marketing and as I have told my former staff earlier, I am more interested in spending than earning and that makes me a terrible marketing guy. So alas! This might be the break that this company is waiting for… or so I hope.
The results will ultimately decide on whether or not this decision is correct. Is it worth the risk? – of course. If it fails… well, what I heard today is already well worth it.
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